Are only 999 and only 200 will be sold in Portugal. LooksEasy, the new Swatch watch, model New Gent, with the display in metal filigree made by hand with gold PVD coating, designed by artist Joana Vasconcelos, integrates a metal structure produced in the North of the country by a group of artisans coordinated by a specialist who once made earrings to Amália Rodrigues and jewels to Beatriz Costa.
In August last year, when modeled with the embroided dress in the traditional festivals of Viana do Castelo, the artist, who had been challenged by the Switzerland company to create a clock for the brand in early 2014, decided to take the first draft. ‘ I showed it to Mr Freitas and asked him if he could build. And he was the Gondomar looking for the artisans ‘, revealed the Portuguese creative during the ceremony.
The new limited edition Swatch Art Special, defined by the brand as “a hymn to timeless elegance and a tribute to the craft expertise», is the first watch «ever» the collection to include handmade elements.
Source: Sapo lifestyle
The design of Joana Vasconcelos was produced in Gondomar, the filigree was made manually at the firm j. Matela & Children.